AIM WW SUCCESS STORY

Coolio San Rafael island: an ideal activation to promote the Chorizos San Rafael product line

Sigma Alimentos
Somos una compañía global dedicada a ofrecer los alimentos favoritos de las comunidades. Con presencia en 18 países, ofrecemos productos de calidad en diversas categorías y precios.
Channel
Modern
AIM Solution
Innovative Displays

Challenge

Hacer una activación que llame mucho la atención del cliente  para promover la línea de Chorizos San Rafael en los supermercados y hacer que los shoppers compren los productos al mostrarles ideas  de combinaciones  para sus platillos.

Solution

We designed and produced some islands with great capacity combining Coolios (cardboard refrigerator that cools) with a metal display for non refrigerated products and in this way, show ideas of how delicious dishes can be prepared with the line of San Rafael sausages, all this on a metal base that increases its height and makes the island stand out even more.

Results

The island was placed in the access aisles, a strategic point within the supermarkets, making San Rafael products an easily accessible product for shoppers, avoiding them having to go through the supermarket and go to the refrigerator section or delicatessen, leaving the brand in the "top of mind" of consumers, both for its product quality and its attractive activation.

Start now to conquer your shopper with a great shopping experience

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