Challenge

Make an activation that draws the attention of the customers to promote the Chorizos San Rafael product line in supermarkets and make shoppers buy the products by showing them ideas of combinations for their dishes.

Solution

Diseñamos y produjimos unas islas con gran capacidad combinando Coolios (refrigerador de cartón que enfría) con un exhibidor metálico para productos en caliente y de esta forma, mostrar ideas de como se pueden preparar platillos deliciosos con la línea de chorizos San Rafael, todo esto sobre una base metálica que aumenta su altura y que hace resaltar aún mas la isla.

Results

The island was placed in the access aisles, a strategic point within the supermarkets, making San Rafael products an easily accessible product for shoppers, avoiding them having to go through the supermarket and go to the refrigerator section or delicatessen, leaving the brand in the "top of mind" of consumers, both for its product quality and its attractive activation.