Challenge

To create an activation for Modern Channel with the Coca-Cola promotion: “Share a Coke” that includes refrigeration for the products.

Solution

We designed a gondola using Coolio fresh-boards, with an arch and shelves where the product is placed, this way the shoppers interact directly with the brand upon entering the center of the gondola looking for the bottle with their name.

Results

Coca- Cola obtuvo un  Incremento mayor al 20% de ventas en tiendas Walmart activadas. Decisión de Walmart por mantener la activación durante más de 6 meses sin cobrar renta.