AIM WW SUCCESS STORY

Coolio "Share a Coke" gondola: great activation for the Modern Channel

Coca-Cola
Productora y distribuidora de refrescos con presencia en 180 países del mundo.
Channel
Modern
AIM Solution
Innovative Displays

Challenge

To create an activation for Modern Channel with the Coca-Cola promotion: “Share a Coke” that includes refrigeration for the products.

Solution

We designed a gondola using Coolio fresh-boards, with an arch and shelves where the product is placed, this way the shoppers interact directly with the brand upon entering the center of the gondola looking for the bottle with their name.

Results

Coca-Cola increased sales in more than 20% in activated Walmart stores. Walmart decided to maintain the activation for more than 6 months without charging rent.

Start now to conquer your shopper with a great shopping experience

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