AIM WW SUCCESS STORY

Coolio Tomateros gondola: Coca-Cola supporting the local team in an innovating way at the point of sale

Coca-Cola
Productora y distribuidora de refrescos con presencia en 180 países del mundo.
Channel
Modern
AIM Solution
Innovative Displays

Challenge

During the baseball season, we wanted the brand to support the local Culiacán team, the Tomateros, by activating the Coca-Cola brand in Casa Ley.

Solution

We designed and created a 100% baseball-oriented space where the main exhibit was represented by a replica of the current Tomateros de Culiacan stadium with access to the public and with Coca Cola products within your grasp.

Results

It was acknowledged as a unique and original exhibit, Coca-Cola sales increased by more than 20% and brand recognition thanks to this promotional gondola as the consumer's shopping experience was different than expected. It also connected the Tomateros fans with Coca-Cola.

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