We are a global company dedicated to providing communities' favorite foods. With a presence in 18 countries, we offer quality products across a variety of categories and price points.
There are categories that sell through impulse.
And there are others that sell through trust.
Lubricants belong to the latter.
In this space, the customer is not looking to be surprised. They are looking to be reassured. They are looking for consistency, reliability, and a clear signal that they are standing in front of a brand that understands performance. In this context, the retail environment is not decorative—it is a field of credibility.
When Lubtrac set out to improve its in-store presence, the issue was not product availability. Nor was it quality. The challenge was more subtle, yet equally decisive: how to organize, contain, and present a technical category without sacrificing order or clarity.
Because in lubricant retail, disorder is not just visual noise.
It directly affects decision-making.
That is where this project begins.
Lubtrac faced a challenge that is common in industrial categories but rarely solved with precision:
How do you display heavy, high-turnover products—across multiple formats—within a limited footprint, without falling into visual clutter or operational inefficiency?
The requirement was not simply to create a floor display.
It was to engineer a structure capable of delivering:
Additionally, the display needed to integrate seamlessly across different retail layouts while maintaining brand coherence and operational simplicity.
This was not purely a technical problem.
It was structural, operational, and perceptual at once.
In this category, a poorly executed display does more than look inefficient.
It signals a lack of control.
At AIM, the approach was clear from the outset: this was not about designing a display—it was about building a disciplined merchandising system.
The result was the development of a straight floor display for Lubtrac, engineered for strength, modular communication, and operational efficiency.
The structure was manufactured using a combination of steel components specifically selected for durability and performance:
The finish—bright silver-gray electrostatic paint—serves both aesthetic and functional purposes. It protects against impact, wear, and corrosion, while maintaining a clean, professional industrial appearance.
This material combination was not chosen for lightness.
It was chosen for permanence.
The display features four product levels, designed to balance capacity and visibility.
Each level is constructed from steel rod, allowing for:
The total capacity reaches approximately 64 kg, distributed as 16 bottles per level.
This level of density is critical.
In technical retail, too much product without structure creates confusion. But when organized properly, it communicates reliability and abundance.
One of the most strategic aspects of the design lies in its interchangeable graphic components, seamlessly integrated into the structure.
The display includes:
This system transforms the display into a long-term marketing asset.
Instead of replacing the entire structure for each campaign, Lubtrac can simply update the graphics. The fixture remains relevant, adaptable, and cost-efficient.
The display does not expire.
It evolves.
At the base, the display incorporates adjustable screw levelers, a detail that proves essential in real-world conditions.
These allow for:
Retail floors are rarely perfect. This feature ensures that the display always maintains structural integrity and visual order.
The display was developed with precise proportions:
These dimensions create a critical balance:
It is a structure that occupies minimal space, yet delivers maximum organization.
The implementation of the Lubtrac floor display delivered outcomes that extend beyond simple product presentation.
The immediate impact was visual.
The product shifted from appearing as accumulation to appearing as a system. This enhances consumer trust and simplifies decision-making.
The four-level structure and high load capacity enable:
This translates directly into time savings and better in-store execution.
Thanks to the interchangeable graphic system, Lubtrac can refresh messaging without replacing the fixture.
This results in:
The adjustable base levelers ensure that the display performs consistently regardless of floor conditions.
This eliminates common issues such as tilting, instability, or uneven wear.
With a depth of only 25 cm, the display integrates easily into various store layouts without disrupting traffic flow.
This allows for more strategic placement opportunities across different retail environments.
The Lubtrac floor display project demonstrates that in technical categories, design should not aim to impress.
It should aim to organize.
A reinforced steel structure.
Four levels engineered for real load conditions.
A total capacity of 64 kg.
Interchangeable graphic systems.
Adjustable leveling for precision.
Dimensions calibrated for efficiency.
Each element serves a purpose: to control space in order to control perception.
Because in technical retail, trust is not communicated through messaging alone.
It is built through structure, order, and consistency.
And when a display achieves that, it stops being a fixture.
It becomes a commercial instrument.
Know more about our store display.
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