Success Stories AIM

Santanera: highlighting the quality, flavor and concept of a unique tequila

A premium box was designed especially for the Santanera Tequila bottle.
Santanera: highlighting the quality, flavor and concept of a unique tequila

Challenge

Design and create premium packaging for Tequilera Santanera, with the aim of highlighting the quality, flavor, elegance, and unique and original concept of this tequila in a novel way and with a high perceived value.

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Solution

A premium box was designed especially for the Santanera Tequila bottle with a unique opening system that allows the bottle to be easily removed and inserted. Its interior has a shape adapted to the bottle, which allows for greater stability and comfort inside.

Results

Tequila Santanera was able to stand out in a premium, unique and original way. Seeking to increase sales through this differentiated packaging.

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