Challenge

Design and create a premium packaging for Tequia Santanera, with the purpose of highlighting the quality, flavor, elegance and the unique and original concept of this tequila in a novel way and with a high perceived value.

Solution

A premium box was specially designed for the Tequila Santanera bottle with a unique “V”-shaped opening system that allows the bottle to be easily removed and inserted. Its interior has a shape adapted to the bottle, which allows greater stability and comfort inside.

Results

Tequila Santanera was highlighted in a premium, unique and original way. Looking to increase the sales through this differentiated packaging.