AIM WW SUCCESS STORY

Johnnie Walker Smart Shelfs: Brand Visibility in an innovating Way

Diageo
Somos líder mundial en bebidas alcohólicas con una destacada colección de marcas en licores y cerveza.
Channel
Modern
AIM Solution
Experiential Marketing

Challenge

To activate shelf tops in supermarkets for the Johnnie Walker brand in an innovative way, in order to create brand awareness.

Solution

Smart Shelf tops, which not only help create “brand awareness”, but also invite shoppers to try products by sharing easy recipes to prepare at home.

Results

An eye-catching space in various supermarkets, adding visibility to the brand and promoting their products by showing how to prepare them as delicious drinks.

Start now to conquer your shopper with a great shopping experience

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