Challenge

To create awareness for the different Diageo brands in an innovative manner at the modern sales channel point-of-sale.

Solution

We activated shelf tops in the main aisles of different convenience stores by placing our Smart Shelf Tops, which consist of borders and crests, with flat screens reproducing promotional videos. The videos are multi-brand, such as Smirnoff, Black & White, Baileys, Buchanan’s, Johnnie Walker, for the purpose of bringing the brands closer to the shoppers, so they have them always on their mind.

Results

We created striking spaces with plenty of stock to be always within reach of the shopper; this way, sales increased in the different seasonal times of the year.