Success Stories AIM

Maseca Tortilleros: the promotional item that is always present at mealtimes.

Being a promotional item that was almost a necessity at mealtime, it was a very popular item in all Mexican homes.
Maseca Tortilleros: the promotional item that is always present at mealtimes.
MASECA

Maseca is our leading global brand of corn flour, which in addition to having managed to bring the flavor of Mexico to the entire world through the tortilla, is an important player in the corn grits market in Europe, Africa and the Middle East.

Channel
Home
AIM SOLUTIONS
PROMOTIONAL PRODUCTS

Challenge

Corn tortillas are a very important part of the diet of all Mexican homes, they are always present on the table, which is why Maseca needed to offer a very useful promotional item that goes hand in hand with the brand, is accepted in all Mexican homes and is mainly present on the main occasion of consumption, mealtime with the family.

Solution

We manufacture plastic tortilla holders, of an ideal size so that they can be placed on the table and do not take up too much space, with the logo printed on both the lid and the base that help the Maseca brand to always be present. Tortilla holders are made of polypropylene, which is a lightweight, durable plastic material that is suitable for keeping tortillas warm.

Results

Tortilla holders, being a promotional iteml almost a necessity at mealtime, were a widely accepted item in all Mexican homes. They are always present on the table, helping Maseca stay in the minds of its consumers the entire time they are sitting at the table and eating.

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