Challenge

To offer customers a promotional item that could be useful and collectible, with an additional feature that would make it stand out, and would grab the attention of customers in order to boost sales.

Solution

We designed and produced a 32 oz. cup made of PolyAgave®, a bioplastic material partially made with natural fibers. This cup bears a full color inmold label with a striking design, but its most important feature is the material it is made from, as it is eco-friendly. A tequila industry byproduct was used, turning it into plastic, thus reducing the amount of plastic typically used in manufacturing plastic cups.

Results

The cups helped boost the sales of some 7-Eleven products, but the most important thing is that we are helping the planet by reducing the amount of plastic typically used in the manufacturing of such products. We also hindered the release of CO2 emissions to the environment by saving many liters of oil that is used in the manufacturing of normal plastic, thus turning 7-Eleven into an environmentally responsible company.