Challenge

Make a promotion for Christmas and Valentine's Day with a collectible, useful, low cost and high perceived value promotional item for the Modern Channel.

Solution

We designed and produced a series of collectible plastic cups with original arts for Christmas and Valentine's promotion. Plastic cups with full color inmold labels and assorted arts to choose from, which were given away when buying family-size Coca-Cola products.

Results

Family product sales increased as it was offered in a wired pack together with one of the collectible cups. The two seasons in which the pack was offered were Christmas and Valentine's Day. The item was well received by shoppers as it is a collectible, useful product with high perceived value that is used at all times.