AIM WW SUCCESS STORY

Sprite & Fanta cups: massive promo ideal for home.

Coca-Cola
Producer and distributor of soft drinks with a presence in 180 countries around the world.
Channel
Moderno y Tiendas de Conveniencia
AIM Solution
Promotional items

Challenge

Carry out a promotion aimed at the home with eye-catching, massive but above all useful promotions for all members of Mexican families, which help increase sales of Coca-Cola and flavors family packaging.

Solution

We manufacture and print a collection of plastic cups with a capacity of 900ml, in two different colors: green for the Sprite brand and orange for the Fanta brand. Both designs include a brand logo printed in one ink in one position. These were placed inside a mesh bag along with 2 familiar Coca-Cola or flavored bottles.

Results

According to a PPAI study, 86% of purchase intention is decided at the point of sale, which is why offering a promotional item along the bottles helped increase sales of familiar Coca-Cola and flavours packaging, apart from that, brand recall, in this case of Sprite and Fanta, will increase since it is advertised in the promotional and shoppers will continue to use it in their daily lives, because it is useful, beautiful and frequently used in the home.

Start now to conquer your shopper with a great shopping experience

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