AIM WW SUCCESS STORY

WiSpark Nestlé: creating effective interaction between the user and the brand

Nestlé
Nestlé es la empresa líder mundial en nutrición, salud y bienestar. Deleitamos a las familias con productos nutritivos durante toda su vida.
Channel
Modern
AIM Solution
Experiential Marketing

Challenge

To create interaction between the users and the brand in a unique and innovating way, introducing them to the characteristics of the brand as well as different promotions that encourage them to make the buy.

Solution

An interactive event was created using Wispark (content relaying device for mobile devices via wi-fi), in which the users participate using their mobile device in a game called "Scratch and Win", where those who win can be awarded different articles of the brand.

Results

It took place in Mexico City, Guadalajara, Puebla, Veracruz and Monterrey. It successfully captured the attention of the attendees, being the most attractive and successful activity of the event.

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