Challenge

To create interaction between the users and the brand in a unique and innovating way, introducing them to the characteristics of the brand as well as different promotions that encourage them to make the buy.

Solution

An interactive event was created using Wispark (content relaying device for mobile devices via wi-fi), in which the users participate using their mobile device in a game called "Scratch and Win", where those who win can be awarded different articles of the brand.

Results

It took place in Mexico City, Guadalajara, Puebla, Veracruz and Monterrey. It successfully captured the attention of the attendees, being the most attractive and successful activity of the event.