Category: Point of sale display

Coca-Cola, uno de los productos más reconocidos en el mundo, nació en Atlanta, Georgia el 8 de mayo de 1886. El Dr. John Stith Pemberton, un farmacéutico local, produjo el jarabe para Coca-Cola como un medicamento para el dolor de cabeza y caminó por la calle con una jarra del nuevo producto hacia Jacobs' Pharmacy donde fue catado, pronunciado como […]

Socially Responsible Companies (ESR) are those that seek to carry out intentional actions, with the purpose of collaborating in the social, economic and environmental development of the community where they carry out their activities. We consider ESR companies those that carry out their activities in a respectful manner at all levels of their production chain, paying fair prices [...]

What is Omnichannel? Omnichannel is a communication method used to maintain contact with current and future customers, through various channels (physical store, email, social networks, website, among others). Instead of using the different channels separately, they are used in a unified manner to reach consumers. Today [...]

The notion that physical stores will no longer exist in the future is false. Of course, stores close, just as many other stores open. It is false that with the rise of electronic commerce, physical stores proportionally will close. In the history of Western retail there have been several real apocalypses, especially for the [...]

Nowadays, sales strategies are very important cornerstones for companies to obtain good financial results and profitable growth. For this reason, more and more, brands investigate the shopper at the point of sale, with the purpose of creating strategies to increase their sales and win more loyal consumers. Through these studies, various methods [...]

Distintos tipos de Shoppers visitan el punto de venta todos los días. Ellos han evolucionado de manera muy importante en los últimos años. Anteriormente tenían muy poca información para tomar decisiones y ahora los acompaña hasta el punto de venta, a través de sus dispositivos electrónicos.

New generations are presenting us with new trends; therefore, it is necessary for brands to adapt to them, since in this way it is much easier for sales to increase. One of the main trends Millennials bring is caring for the environment. In this article we will talk about the importance of sustainable promotions, and how today it [...]

POP Displays allow not only for accommodating the products, in whatever way we think is most convenient, but also in different areas of the store creating a unique experience for the shopper.

Los artículos promocionales son objetos de uso diario como plumas, playeras, tazas, bolsas, USBs, llaveros, accesorios de escritorio, etc. ó productos decorativos, que suelen utilizarse en programas de marketing y comunicación.

Se conoce como marketing experiencia a la estrategia que pone en el centro al cliente y a sus emociones con el objetivo de generar grandes experiencias en el proceso de venta. O en el proceso de uso del producto.