Producer and distributor of soft drinks with presence in 180 countries around the world.
Support Mexican families and encourage purchases through Home Delivery by offering a promotional product with high added value alongside Coca-Cola products at a significant price, in order to reactivate the economy in this channel.
Together with the leading brand Tupperware, we developed a B2B promotion that consists of offering a black refrigerator container with a red lid, with a capacity of 650 ml, with the purchase of any pack of Coca-Cola Sugar Free + the amount of $ 50. The exchange is directly with the delivery people in the Coca-Cola trucks at your home.
The promotion was announced through various communication materials, which has a reach of the entire KOF territory and is valid from May 24 to July 31, 2021.
Coca Cola, as a Socially Responsible Company, supports Mexican families by offering the Tupperware fridge-freezer, obtaining a high added value. Sales of sugar-free Coca-Cola product packs increased, as did brand loyalty. On the other hand, consumers obtained a durable and good quality product, with the privilege of being able to enjoy it from home.
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