Producer and distributor of soft drinks with presence in 180 countries around the world.
The brand was losing its presence in Mexican homes due to competition. They wanted to run a big promotion with a big brand that would be recognized by housewives.
We have developed a B2B promotion with the leading kitchen brand Tupperware. The promotion consisted of four Tupperware fridges with different capacities, making it a collector's item for housewives, who exchange their jug lids + money for their Tupperware.
This promotion was very successful in terms of brand recognition and increasing sales and brand awareness.
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