1. The Well-Informed
These people read all the information on the product, nutritional charts, ingredients, etc. They often compare prices with competitor’s products. Upon entering the store, they previously know all the detailed information on the product they are going to buy.
According to Nielsen, mobile devices are indispensable companions for comparing prices (53%), searching for product information (52%), searching for coupons or deals (44%), making better purchasing decisions (42%), making the shopping trips faster or more efficient (41%) and buying products (38%).”1
2. The Showrooming Costumer
Tries or verifies the product in person; however, they prefer to buy it online if there is a better price. You can easily detect them at the point of sale when they compare competitive prices with applications on internet sites.
“25% of online shoppers state that they have bought through this channel to take advantage of a bargain”.2
3. The Window Shopper.
4. The Sure buyer.
5. The Indecisive.
6. The Bargain Hunter.
7. The Talker
They like to tell stories a lot, which becomes dangerous, since you can miss a good Shoppers just for keeping the conversation going.
According to a recent IDC study of 24,000 consumers in 12 countries, after having a positive customer service experience, 25% of users are encouraged to leave an opinion poll and 18% renew their products and services with the same company”.3
8. The Frequent Buyer
9. Socially Conscious Buyers.
“"According to data from the 2020 Global Consumer Study, an average of 70 percent of people pay an additional 35 percent for recycled or green products."4
10. Brand Lovers.
The importance of knowing, understanding and being familiar with the different types of Shoppers that interact with your brand is crucial, since it will make ways for you to develop better strategies and generate new techniques to be able to engage with your shopper at the point of sale and increase their loyalty.